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“Design does not start with sketches or ideas or even research.

Design starts with values.”

My values:

  • Transparency – Being open not only builds a community but inspires trust. Both people and brands need trust.
  • Bravery – Walking off the path requires a bit of this, but there is no other way to truly explore.
  • Perspective – Until you look at the familiar from another viewpoint, it’s not really familiar.


Bora Mihalyi is a Registered Graphic Designer (RGD) specializing in branding. She helps brands translate their values into a strategic visual system. Then she helps them use it.
Get in touch to find out more.