Rebranding FRESH Wines was not just about nice packaging or updating a look. It was about FRESH thinking. It was about the stories, the ideas, the perspectives that are evoked by rejuvenation. We came up with the first line of six different stories and asked six illustrators to interpret them. The rest is up to you. 

Credits:
Done while at Play Advertising 
Client: Diamond Estates
Creative Director: Neil Woodley
Production Design: Carm Cicconi

Illustrators:
My Dead Pony
Michael Byers
Hanna Barczyk
Anna Godeassi
Jackie Besteman (not pictured)