Shawn & Ed Brewing is the story of two friends who love adventure as much as they love beer. Their logo was developed into a label, tag and brand guide. The packaging is a nod to the old Dundas Curling and Skating rink, which has now been transformed into their brewery. With all the types being produced, they needed a quick way to print packaging, so all the changing information is on the removable flap, while their story can be found on the six-pack base. Cheers.